Books & Gifts

Sometimes it’s not all about the bike, and we’ve got cycling books, gifts and of course gift cards for every cycling enthusiast. Find locally made bike-themed items, as well as Contender merchandise, and watch for fun and exciting items we add throughout the year.

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talk to one of our Santa Cruz Experts Today

At Contender Bicycles, our best tools for selling bikes are the people who ride them. Everyone at Contender Bicycles has extensive experience riding bikes across many brands. If you have any questions regarding a Santa Cruz Bikes or want to discuss build options, email us