GU Energy
GU Energy began in 1993 when founder Dr. Bill Vaughan created the first energy gel to help his ultra-running daughter manage the demands of longer trail races. This innovative approach addressed the challenge of consuming essential nutrients while running, avoiding common stomach issues. With a commitment to solving problems for athletes of all levels, GU Energy offers a diverse range of products designed to enhance performance and endurance. The lineup includes GU Energy Liquid Gel, GU Energy Roctane Gel, and GU Energy Stroopwafel, all formulated to provide quick and sustained energy for various activities. These products cater to different needs, from hydration to recovery, ensuring athletes can find the right solution for their training. Whether preparing for a marathon, cycling, or hitting the gym, GU Energy supports individuals in achieving their personal goals. The emphasis on quality and innovation makes GU Energy a trusted choice for active lifestyles. With a focus on nourishing and inspiring movement, GU Energy continues to be a leader in the sports nutrition field.
At Contender Bicycles, our best tools for selling bikes are the people who ride them. Everyone at Contender Bicycles has extensive experience riding bikes across many brands. If you have any questions regarding a Santa Cruz Bikes or want to discuss build options, email us